ABOUT US
Sparrow PR is a specialist brand, communication, and PR agency designed to grow brands, raise awareness, and build reputations. We do this by building a single united conversation with your audience across all media channels, whether that media is paid for, earned through PR, or owned by you.
At its heart, PR is about making people want what you’re selling by telling your unique to your kind of customer. Who doesn’t love a good story? We do and at Sparrow, we help grow brands and shape how people engage with them positively.
LOUISE PAUL
FOUNDER/DIRECTOR
A brand and communication specialist with over 20 years of experience in NZ and the UK, Lou has masses of experience developing and delivering communication strategy and PR campaigns for some of the world’s biggest brands.
With a track record working across travel, leisure, entertainment, FMCG, airline, automotive, retail, beauty, and food and beverage, Louise is a little difficult to pigeonhole.
Daily, Louise and the Sparrow team work with companies to help build and maintain brands through a strategic mix of PR, activation, social, digital PR, content creation, and influencer strategy.
For her, it’s about steering the strategy and creative direction of client campaigns and it has been said, that she is verging on being evangelistic in her pursuit of new ideas and making the seemingly unthinkable a reality.
SPARROW STORY
Sparrow is named after Louise ‘s larger-than-life grandmother Phyllis Warner. Everyone knew Phyllis, but not by her real name. To Louise and the whole community, she was Sparrow.
Like a tiny, energetic bird, she flitted from person to person, spreading news and stories with an infectious enthusiasm. She was the town crier and the ultimate connector. No matter your background or beliefs, Sparrow had a way of drawing you in and making you feel like part of something bigger.
Louise grew up listening to Sparrow’s tales. They weren’t just stories; they were lessons in the power of communication.
When Louise started her PR agency, the path was clear. Sparrow PR wasn’t just a name; it was a mission statement. It was about bringing people together, sharing stories like her grandmother did, and finding the connections that make brands resonate.
Today, Sparrow PR continues that legacy. They believe in the power of storytelling to build communities and create a sense of belonging. They’re the modern-day sparrows, flitting from brand to brand, making connections, and ensuring that the right stories are heard by the right people.
It’s Louise’s way of keeping Sparrow’s spirit alive, and a constant reminder: the best brands, like the best stories, have the power to bring people together.
